| A Request for Information (RFI) is a way for businesses to determine what is available from Interactive Marketing venders. It is also a way for the businesses to determine whether the requested marketing requirements are reasonable and whether appropriate resources are available. Interactive Marketing venders are encouraged to respond to the requirements and also to spell out unattainable project goals, unrealistic schedules, and where there may be potential problem areas in which Interactive Marketing channel capabilities may not exist. A RFI is a great tool to clarify the goals and scope of the marketing campaign. Let Prime Interactive help you clarify your marketing requirements and open the door for productive communications. |
