 Business name: Profile Referral Systems Business type: Real estate referrals |
| Profile Referral Systems needed to deliver more referrals to realtors looking for clients. Owner Lee Greves says, "Our website, which started out being kind of a hobby, is now a division of the company. We now concentrate at least 60-70% of our efforts on the web." |
 Business name: Designer Hospital Gowns Business type: Specialty healthcare supplies |
| Word of mouth drove initial sales at HospitalGown.com. Now half of the website visitors come from Google. |
 Business name: Vavra's Made in Italy Business type: Clothing retailer |
| Ge'Lena Vavra reduced her advertising spending from 20 percent of revenue to five percent and still increased sales by 20 percent per month. |