Display Advertising is an effective way to utilize content networks to strengthen your brand and reach many customers. Typical marketing costs are incurred on a pay for impression basis. Display Advertising allows advertisers to bid for display spaces via a cost-per-thousand Impression (CPM) rate.
Distinct advantages of display advertising are the following: the ability to advertise on a favorite site or sites targeting your key demographics, to reach customers early in the advertising cycle with "branding" ads designed to increase awareness, and to utilize the traditional industry metrics of paying for "viewings". |
